Art Marketing Made Easy!

Art Marketing Made Easy: A 30-Day Recipe for Creating More Buzz, Profits & Results! This easy-to-follow program will help you build a rock-solid fine art/craft business. Just do the simple tasks and watch your leads, sales and profits increase!

ART MARKETING
Made Easy!

A 30-Day Recipe for Creating
More Buzz, Profits and Results!

-MORE EXPOSURE
-MORE LEADS
-MORE SALES
-MORE COMMISSIONS
-MORE REFERRALS
-MORE FUN
ART MARKETING MADE EASY!

Get More Fame & Fortune in Your Art Business

Developed for non-marketing fine artists, this guide
will give you the tools, tips, ideas and techniques
for marketing your business in an easy-to-follow 30-day plan.

Whether you’re looking for more local customers, worldwide exposure,
gallery interest, personal branding or just a boost in letting the world know your art,
this guide will give you a systematic blueprint for success.

Written specifically for fine artists, it isn’t just another mainstream marketing tool…
it will give you the action plan to follow, day-by-day, for a full month to
start seeing real results in your fine art business.

Who is this book for?

If you’re a fine artist or craftsperson looking to seriously boost
your exposure, personal brand and see tangible results, this is for you.

I already have marketing books. Is this going to just repeat the same things?

Simply put, yes and no. While it may cover some of the same ideas,
we can pretty much guarantee that we have a unique program
set up for serious and motivated artists.

This is unlike any other program you’ve purchased or read about.

We do cover some of the basic marketing tools (websites, ezines, etc.),
but we also incorporate unique and interesting ways to grow your arts
business in your own local community…

And the best part is…

It’s for those on the tightest budgets.

There are no difficult, time-consuming or expensive advertising programs,
internet or software tools to buy or high-brow marketing techniques.

This program is for anyone who is sick and tired of not getting
the exposure, interest and sales they deserve.

Even in a rough economy there are things you can do
to boost the sales and interest in your fine arts.

You just need to know what to do, how to do it and what to do next.

Quit spending valuable time you should be spent in creating your art
doing marketing…all for very little result.

This program guarantees you results with a proven action plan.

(99 pages) More: http://www.getyourspotlight.com/artmarketingbook.htm

Available on Kindle at http://www.amazon.com/dp/B004YE6CXW

 This easy-to-follow program will help you build a rock-solid fine art/craft business.

 Just do the simple tasks and watch your leads, sales and profits increase!

Get it on amazon for Kindle!

No photos, poor listing details, no templates, etc.! Can you believe in this day and age, and this economy that some artists would even try to list their art without a well-designed templates, LOTS of photos and details about everything involved (artist, location, shipping, etc.). This astounded me.

I clicked on some of the listings (actually looking to buy something interesting because as an artist, I’m kind of sick of my own work) and at least three listings didn’t include photos beyond the standard freebie ebay gives you. No templates, no photos, no “up close details,” nothing! They did list some details in small Times New Roman font all crammed together (please…don’t do this).

Naturally I didn’t delve further into this as a buying proposition because, for one thing, I’m thinking “Why should I invest money in someone who cannot be bothered with the details?” As a seller of art on ebay and other areas on the internet I know full-well that a well-designed listing is part of the package. It’s your marketing tool!

So…if you’re listing on ebay without lots of photos and well-written and edited copy, don’t hold your breath for a sale unless your work and your prices are absolutely incredible AND you’ve got tons of good feedback. I’m sorry, but lazy just won’t cut it these days. If you’re going to take the time and pay the money to list on ebay with the THOUSANDS of other listings, do yourself a favor and either make it pop or skip it entirely.

Another tip is to NOT COPY OTHERS! I couldn’t believe how incredibly bored I’ve been lately looking at the pages and pages of art. I used to marvel and be envious of the art I saw on ebay, but now I’m lucky if I see two things on one listing page that are unique, interesting, well marketed and speak to me. Of course, my taste may vary from another and that’s really not the point here. The point is: Don’t copy others. It’s obvious and looks kind of desperate. Just because they had success selling a certain style doesn’t mean you will, too.

Now in all fairness, I have tried to copy others before. I think newbie artists always do, but I only did it a couple of times and it was never right. It never felt right because it wasn’t me…it was someone else. I found out quickly how useless it is. I also found out how hollow it made me feel. It wasn’t like when I created something I loved; it was a shallow feeling.

Please create unique, interesting and personalized art and don’t fall into the trap of painting like someone else just because people seem to like it and buy it. After awhile it all starts to look like the back walls of Pier One…don’t you hate walking in there and seeing all that hashed out “popular wall art”? It makes my blood boil!

Another tip I have found that works is to send an email to my past customers whenever I list something new in a style they like. I make it a generalized email and include photos and links to my site(s), etc. I’ve gotten a decent amount of interest in art that way. So if you do sell art, be sure to collect the emails and send out mailers to customers. Always give them the choice to opt-out and not get them. Let them know you’re emailing them as a valuable customer. Something else I do is offer “VIP” discounts and specials to those who have bought before.

For more tips on selling art on ebay, the internet and
people in your community, get Art Marketing Made Easy!

These were fellow artists who I requested send me a little helpful marketing post about what works for them. I got a few wonderful posts (see them below) but… I also got a few who (I guess) have no clue as to how to guest blog or provide helpful info.
(And yes, I made clear in the request how their info would be used and posted.)

These guests included the ever-popular promo-only “I’m great” submissions (I didn’t ask for an ad or press release) and the “I don’t really know what to say” submissions (yes, they actually spent time writing that they didn’t know what to write!)

But the main trouble with this whole experience was the fact that although I carefully read and credited anyone who submitted good info, people (and I mean a LOT of them) wrote and asked if I could make this change and that update and even had the gall to ask to change the name on the submission!

I mean…really? Shouldn’t you check, double-check and check again things that you submit for print and publicity (because let’s face it, that’s the real reason anyone does most anything these day … to get noticed, right?). When I guest blog for others, I’m clear about what it means and what I should submit and I’ve gotten some great posts from friendly people who were grateful. I didn’t change content, but I made any tiny glaring errors already.

I’m grateful for the time people took to submit (don’t get me wrong). I just didn’t intend on making it an editing project after the fact. Just writing to let you know what to expect if you venture down the same lane!

Cheers…and thanks for letting me vent!

"Jubilee" www.facetimeart.com

 

“My artwork should speak for itself“ (sniff, sniff)

No, it doesn’t necessarily. In today’s culture, very little does. To get noticed and remembered, you have to use words to convey a bit. Sure, some art does say all it needs to, but with all the “clutter” in the world, why not tell your audience a little about the work itself?

It’s not an invitation to yammer on and on about why and how you became an artist (yawn). But knowing a little about you and the work can make you seem more real to your buyers (especially if you sell online). And people buy from people they can relate to…so, relate a little!

Art goodies and more… www.facetimeart.com

"Buttercream Waves"

Need more buzz? www.getyourspotlight.com

 In parallel marketing yourself in day-to-day life is extremely important as well. As a musician, it is always important to hunt for as many gigs as possible, so more and more people hear what you have to offer. It is also best at the beginning to be open to any collaborations with other artists; this allows you to meet people that could help your career. 

 Overall it is important to use every tool around you to get exposure and build up your reputation. This, if done right, mixed with your talent, could go a long way.”

Submitted by:
 Alex Soare, CEO and Cofounder of artrise
www.artrise.com

1. Apply for, and being accepted as, an Illinois Artisan. This is through the Illinois State Museum Artisans Program (therefore state run), and apparently only about 1/3 of those that apply get accepted, so it’s quite an honor. My fiber art is now for sale in one of their stores. A couple of weeks ago I received a signup form for all the events they put on next year at their stores throughout the state and I’m hoping to get on their schedule to demonstrate my fiber art in person. One of their stores is in downtown Chicago. That would be great exposure for any artist!

2. Signing up for online groups and RSS feeds from related suppliers, artists, bloggers, etc. led me to C &T Publishing in California (art &craft book publishers). As part of their own marketing program, they were looking for “Surface Design Ambassadors” which is my niche area, and they are building a database of artists who are willing to teach surface design. Since I already teach surface design at my local community college, this is a natural fit. I would not have found this opportunity had I not been “plugged in” to an online group.

Submitted by:
Trisha Doornbosch 
www.trishadstudio.com

“Scottsdale Sky” Textured Abstract Art … www.facetimeart.com

What’s your favorite thing to do when painting? I love late night work when no one is bothering me and I can listen to music or play a movie (something I’ve already seen so I don’t really watch it). Or I listen to late-night talk (the funny stuff like Jimmy Fallon, not the political stuff!)